Raw
Vegan
Organic
[Restaurant]

This local restaurant based in Boulder, CO approached me for their logo and branding development. The menu is 100% raw and vegan, making it the first of its kind in the area. The owners gather inspiration from the shapes in sacred geometry and bold, bright colors. I explored the idea of combining historical and contemporary line work with angular shapes and various typographic options. This process led to a custom designed mandala integrated into an organic, leaf-like font. The letter forms act as hands lifting the mandala upwards, a visual representation of ascension energy. This supports representing raw and vegan ingredients as vitally important to overall health and well being.

thrivesketches