For this branding project, I wanted to create an identity that not only captures the joy and celebration inherent in balloon decor but also sets the brand apart as a trendsetter in the event decor industry. I focused on mixing contemporary design elements, lively colors, and creative accents to bring a fresh, energetic feel to the brand. It was important to remember that this isn’t just a balloon company, but that the client is selling experiences. I held true to the sentiment that Ballooms is about creating lasting memories, thus positioning them as the fun and unique go-to company for custom balloon installations. The branding exudes vibrancy and modernity while embracing a playful and whimsical spirit.