When I was approached to design the branding and identity for Donnell Fit, I knew the process had to encapsulate the brand values of performance, style, and inclusivity. I began with a comprehensive discovery phase, including market research and in-depth discussions with Donnell to understand his vision and target audience. Inspired by his commitment to empowering individuals to lead active lifestyles, I designed a sleek, contemporary logo that embodies movement and dynamism. The color palette evokes energy and confidence, while the typography is bold, sturdy, and reliable. The identity extends across product packaging, social media, marketing materials, and web platforms.